The Prouse Advantage Card

The Prouse Advantage Card is a loyalty and rewards program run by Prouse Chevrolet. When customers use their cards at local retailers, they earn dollars to spend at the Prouse dealership.

Scroll down ∨
The Prouse Advantage Card, 2013

Prouse Chevrolet is emerging as a leader in customer loyalty and retention thanks to their new program, The Prouse Advantage Card. The team at Prouse partnered with local business owners to create a vast coupon directory, where Advantage Card holders can recieve special discounts, rebates, and promotions. With each purchase on their cards, Cardholders accumulate dollars to use at Prouse Chevrolet.

Prouse Advantage Card branding
The Prouse Advantage Card, a key tag, and a tri-fold brochure.
Prouse Advantage Card branding
Tri-fold brochure.
Prouse Advantage Card branding
“We accept The Prouse Advantage Card”.
Prouse Advantage Card branding
Logo.

Comfort, safety, and stability are all feelings that people want to experience when signing up for something. The ever-so-familiar “Chevrolet blue”, a calm, reliable grey, and accents of golden yellow make up the majority of this brand’s visuals. I had the privilege of branding this program, which included loyalty cards, key tags, brochures, banner-ups, and more.

Prouse Advantage Card branding
Banner-up.
Prouse Advantage Card branding
Another banner-up.
Prouse Advantage Card branding
A third banner-up.
 Prouse Chevrolet Buick GMC Cadillac Ltd logo
Prouse dealership logo, customized with the new brand colours.

Photography by Cody Spahr.